It can be argued that the best candidates for LASIK surgery are young adults. Patients in their twenties can be truly free from eyeglasses for two decades or more before they need reading glasses, and there may be fewer problems with dry eye and other complications after LASIK in younger corneas.

Aiming to encourage more young people to consider LASIK surgery, Advanced Medical Optics (AMO) has launched a website that documents 20-year-old reality TV star Kristin Cavallari's experience leading up to, during and after her LASIK procedure.

AMO is the parent company of both VISX and IntraLase Corporation. VISX is the company behind CustomVue wavefront-guided LASIK; IntraLase Corporation is the maker of the femtosecond (FS) laser that makes all-laser LASIK possible. The majority of LASIK procedures performed in the United States today involve the use of a VISX laser and/or an IntraLase laser.

Kristin Cavallari

You can follow Ms. Cavallari's LASIK experience at RealityLASIK.com.

The website features a series of eight video episodes that chronicle Cavallari's entire LASIK experience, including her first consultation with Los Angeles refractive surgeon Robert K. Maloney, M.D. and her subsequent visits to Maloney Vision Institute after her LASIK procedure.

The goal of the RealityLASIK website is to earn the trust of the 21- to 29-year-old consumer group and "help educate people about the positive influence LASIK can have on people's lives," says Lauren Kanner, AMO's global director of consumer market development.

True to reality TV style, the RealityLASIK.com episodes feature candid moments of Ms. Cavallari sharing her thoughts directly to the camera, as well as interactions with her family and friends during her LASIK experience. The website also includes a companion blog and audiocasts of her experience.

Cavallari is best known for her role on the MTV reality series, Laguna Beach: The Real Orange County.

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